AI in Business: Just a Tool or a Strategic Ally?
In an age where artificial intelligence (AI) is no longer a distant vision but a daily reality, companies face a critical question: Should AI be treated as just another productivity tool – or embraced as a strategic ally in the pursuit of innovation?
We offer a compelling roadmap to understanding AI’s transformative role across industries, from retail to robotics, healthcare to government. Our core thesis is clear: AI isn’t just reshaping how we work—it’s redefining what’s possible.
The Evolution of AI: From Innovation to Imitation and Beyond
Since the term "Artificial Intelligence" was coined in 1956, the field has progressed from narrow applications (e.g., chess engines or speech recognition) to today’s generative AI, which creates entirely new content – images, videos, texts – from simple prompts.
Examples include:
- SwissGPT for localized, multilingual text generation
- Sora for creating cinematic video clips from natural language
- Figure 02 humanoid robots capable of human-like interaction
The next frontier? Artificial General Intelligence and even superintelligence, raising both hopes and ethical concerns.

Use Cases: AI in Action Across Industries
Real-world implementations of AI that deliver measurable impact:
🛡️ Insurance: Helvetia’s Chatbot Clara
- Built on GPT-3.5 and upgraded to GPT-4 in late 2023
- Boosted conversation volume by 75% within one year
- Improved accessibility, service quality, and laid groundwork for broader automation
🚗 Automotive: BMW’s Humanoid Robots
- Deployed in manufacturing settings to enhance efficiency and safety
🧬 MedTech: Streamlining Internal Compliance
- Automated complex safety questionnaires using RAG (retrieval-augmented generation)
- Reduced onboarding time from 6 weeks to 2
- Cut staffing requirements by 80–90%
🏛️ Government: Multilingual Meeting Processing
- Audio transcription, translation, enrichment, and privacy-respecting processing using the Listener from AlpineAI
- Delivered up to 30% time savings
🏥 Health: Secure Federated Learning for CT Scans
- Integrated spinal CT datasets across hospitals without compromising patient data
- Completed a working PoC in 3 months
The Strategic Shift: AI as a Business Partner
AI is quickly becoming more than just a support tool – it is taking on strategic roles in customer service, cybersecurity, operations, and beyond. Today’s most forward-thinking AI agents can:
- Think, plan, and act independently
- Break down complex challenges into actionable tasks
- React in real time to evolving business environments
With smaller, local models, AI is also becoming democratized—affordable, energy-efficient, and privacy-friendly, even on personal devices.

What About Us? The Human Question
As automation accelerates,s humanity shouldn’t shy away from a central concern: What happens to the human workforce?
Our message is both optimistic and realistic:
AI is bold innovation – not human intelligence.
Human intuition + machine logic = a powerful competitive advantage
The responsibility lies with us to determine what should be automated – and what should not.
Looking Ahead: A Call to Action
Switzerland and other innovation-driven economies are well-positioned to lead in responsible AI adoption. But seizing this opportunity requires more than enthusiasm – it requires action.
"It is up to us to shape a future where AI augments human potential rather than replaces it." – Dr. Daniela Suter
